Ammar Bakhet
CTO
Ammar designs and builds the systems: the reply engines, booking flows and automations that do the work. If it runs on its own, he made it run.
Missed calls, quotes that never went out, invoices at the kitchen table. Fenwright works with clinics, salons and trades in Ireland and the UK to find where the week leaks time and money, then builds the quiet systems that plug it.
Ammar and Billal. Two people, no agency retainers, no jargon.
Mon
10:40
New customer rang while you were on a job
Answered and booked in
Tue
13:15
Website enquiry left unread until Thursday
Replied to straight away
Wed
18:30
The quote you meant to send on Friday
Out the door the same day
Thu
21:45
Two hours of invoices after the kids went to bed
Raised and sent automatically
Fri
09:00
A no-show. Nobody sent a reminder
Reminder went out the day before
Five small leaks, none of them a crisis. Each one is a system we build.
A call missed while you are with a customer. A quote you meant to send on Friday. An evening gone to invoices. None of it looks like a crisis, and together it quietly caps how far your business can grow. The clearest leak of all is the enquiry that never got answered:
21xmore likely to qualify a lead when you respond within 5 minutes versus 30 minutes.
Source: lead response research from MIT and InsideSales.com (Oldroyd, McElheran and Elkington). Figures reflect the widely cited findings; results vary by business.
Missed calls, website forms and ad enquiries get a warm reply straight away, so the job is yours before anyone else picks up the phone.
Confirmations, reminders and follow-ups go out on time, every time. Fewer no-shows, a fuller diary.
Quotes, invoices and customer records kept tidy automatically, instead of eating your evenings.
Every lead, job and follow-up logged in one place, so you always know where the money is.
This is a reception system we build for clinics, salons and trades, running live on this page. Pick an industry, send a mock enquiry, and watch the reply come back in seconds. Then have it text your actual phone.
Fenwright reply
live speedPick an industry and press generate. The reply appears here with a live timer, exactly like a real customer would see.
Talk to Erin, the phone receptionist we built for a sample electrician. Ring her the way a customer would: a fuse board that keeps tripping, a quote, a callout tonight.
Uses your microphone. Calls last up to five minutes and are recorded so we can improve the system.
Thirty minutes with Billal about how your week actually runs. No pitch, no jargon, just questions about where the time goes.
We come back with the two or three fixes worth doing first, what each one is worth to you, and a fixed price.
Ammar builds the systems around how you already work. Leads answered, diary fuller, evenings back.
Who you'll work with
From the first call to the day your systems go live, you're working directly with the two of us, not passed between departments.
CTO
Ammar designs and builds the systems: the reply engines, booking flows and automations that do the work. If it runs on its own, he made it run.
A short, no-pressure call. If we cannot see a fix worth paying for, we will say so.
Leave your number and a line about what you need, and one of our systems will text you back the same way it would text your customers.
A real reply, from a real number, straight away.